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Date: 2021-07-04 04:06 am (UTC)The line about author contracts requiring an active social media presence certainly starts to explain why YA authors are more 'online' than other genres. And I still find it interesting that YA is mostly purchased by adults, I'm moderately curious why though I suspect the answer wouldn't be as interesting.
I have seen more authors / high-profile readers/reviewers on Instagram and I suppose at first glance it certainly allows a level of control, but both Twitter and Instagram can be very individualist focused.