The 'Voice' referendum, which is happening in Australia in just over a month, is a yes-no vote to change the Australian constitution in order to mandate an Indigenous 'Voice to Parliament,' meaning a consultative body whose views would need to be sought (although not necessarily taken into account) in any circumstances where an Australian government wanted to legislate on any issue likely to affect Indigenous people. There have been attempts at this kind of thing before, but they were subject to political interference, and generally ended up abolished every time there was a change of government; changing the constitution in this way would mean that the Voice would remain even if the government changed, unless a fresh referendum were called and voted to abolish it.
As you might suspect, the debate about this has been dreadful. There is a small segment of the Indigenous community (plus non-Indigenous allies) criticising the Voice for not going far enough — they want a treaty rather than a consultative body. But the majority of opposition is coming from the (far) right, including the usual handful of right-wing grifters who never shy away from an opportunity to stoke a culture war and spread disinformation. There's a lot of fear-mongering ('the Voice would mean Indigenous people could veto any laws passed by any Australian government!') and a lot of racism ('the Voice means some Australians would have more rights than others, why should Indigenous people get something the rest of the country doesn't get?'), and a general inability to see that having this kind of consultative body is no different from e.g. consulting with economists when governments make laws that might affect the economy, or consulting with senior military people if making laws that might affect defence; people are generally bad at understanding that people or communities can be experts in their own lives and experiences, and consulting them as such means better outcomes. Most insultingly, in my opinion, is the approach that the No campaign has taken: to insinuate that understanding what the Voice would do is so difficult and complicated that ordinary voters shouldn't make any effort to do so, and 'if you don't know, vote No.' (I don't think it's that complicated; I explained it in a single sentence in the first paragraph.)
I didn't have any serious doubts that Australia's postal survey on marriage equality would result in legalising same-sex marriage (and indeed the country voted overwhelmingly in favour), in part because the Yes campaign there was able to tell a simple, emotional, and uplifting human story: some Australians lacked rights that other Australians already had, that was unfair, vote to change that and you'll make everyone happy, and there'll be lots of weddings, and everyone loves a wedding, don't they? (Obviously that's massively simplifying things, but that was the general tone, and it was exactly what was needed in a referendum where you're asking the majority to vote for rights to be granted to a minority.)
I feel much more uncertain about the Voice referendum, in part because of the kind of defensive racism that a lot of even progressively-minded Australians tend to profess when prompted to think about injustices and inequalities experienced by Indigenous people ('My ancestors were convicts/only came in the 1950s, they were just as disadvantaged themselves, why are they always wanting us to feel guilty about things that happened in the past, and in any case things in Australia aren't as bad as they are in America' tends to be the standard response), but in part because the Yes campaign has struggled (as far as I can tell from overseas) to land on a single compelling, simple, positive human story to link to the Yes position. It's a pity this is necessary, but unfortunately in referendums in which the majority (and the non-Indigenous population really is the overwhelming majority in Australia) is being asked to grant rights to a minority, said majority needs to be given a reason to feel warm and fuzzy and virtuous for doing so.
That changed with the Yes campaign's main ad, which I've embedded below.
It's hard to explain how brilliant this is if you're not Australian, but it's just the most incredible piece of visual communication (and the choice of music is spot-on — it's the kind of daggy nostalgic song that makes one feel incredibly, incredibly Australian; kudos to John Farnham for consenting to the Yes campaign for its use). It says three things, without any words:
Look at all these pivotal moments in recent Australian history! Don't they make you feel emotional?Look at how these pivotal moments in recent Indigenous history are interwoven with moments from broader Australian history. You can see from this that Indigenous history and broader Australian history are inextricably linked.Don't you want to do your part to write the next pages of that interwoven history, and make it the best it can be for everyone? Don't you want to feel as vicariously proud as you did when Cathy Freeman won the 400m final at the Olympics, when the Howard government did its one good thing and drastically reduced Australians' access to firearms, when Kevin Rudd said sorry on our behalf to the Stolen Generations? Vote Yes, and you will do your part, and feel those selfsame feelings, swelling, nostalgic, daggy Farnham soundtrack and all.In other words, it does exactly what it needs to do: it tries to make the non-Indigenous majority of voters feel good and uplifted about voting Yes. I can see it manipulating me (I simultaneously feel teary, motivated, and patriotic whenever I watch it) and honestly I don't even care.
I worry that I live in too much of a bubble to really evaluate its effect accurately (I have at least three immediate family members working in an official volunteer capacity for the Yes campaign, so I'm kind of primed to feel the things they want me to feel with this ad), but it's certainly the correct approach, and I can only hope that it will be enough.
(Standard disclaimer when I write about Australian politics: I've lived overseas for a long time now, and it's hard for me to get a sense of the mood on the ground, beyond my own social circle and what I see more broadly on social media.)